"Now that I've stopped being controversial, I find myself longing for controversy" - wise words from 62-year-old actress Kirstie Alley. The former "Cheers" starlet recently hit up Twitter slamming both Abercrombie & Fitch CEO Mike Jeffries AND Travis Alexander's infamous murderer, Jodi Arias. Alley clearly doesn't agree with Jeffries' "uncool fat girl" remarks, and she thinks that Arias totally deserves her "death row" wish. Woah... check out the "controversial" tweets below!
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First, some background on the A&F "sizing" debate... as Mstars originally reported:
The popular clothing retail store Abercrombie & Fitch doesn't offer to fit women any size above a large - and why's that? Because A&F CEO Mike Jeffries doesn't want "fat women" shopping in his stores. Jeffries and A&F have been blasted for their "limited sizing" options in the past, but Robin Lewis (author of The New Rules Of Retail) recently confirmed that Jeffries wants to specifically exclude overweight FEMALE customers. Guys can still be overweight and "athletic," so that's okay. Basically, Jeffries only wants his sexy models to greet "thin and beautiful" girls when they step into the cologne-infested store - not some "uncool fatties."
Jeffries isn't the most handsome man - but apparently he has a huge say in what teens should "look" like when it comes to marketing and retail. He once said in a 2006 Salon interview:
"That's why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."
So what constitutes "good looking?" Apparently all that really matters is being thin and beautiful... at least according to Jeffries.
Jeffries considers it great branding:
"In every school there are the cool and popular kids, and then there are the not-so-cool kids... We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
And as for the other brands that do carry plus-size options? "Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either."
And here's the kicker - Jeffries' strict marketing strategy is meant to mainly exclude overweight females, at least according to retail writer Robin Lewis.
"He doesn't want larger people shopping in his store, he wants thin and beautiful people ... He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids,'" Lewis confirms.
Alley went on to bash Jeffries' branding views in an interview with Entertainment Tonight:
"He says...Abercrombie clothes are for people that are cool and who look a certain way and are beautiful and who are thin and blah, blah, blah. He goes on and on and on. That would make me never buy anything from Abercrombie even if I was cool and thin. I got two kids in that [age] bracket that will never walk in those doors because of his view of people."
Jeffries then issued this response statement to ET - "We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics."
So, Alley took to Twitter!
@kirstiealley: "Dear CEO of Abercrombie & Fitch...you are not cute and your head is HUGE. You need to stop wearing A&F clothing..just not attractive enough... and Dear Abercrombie & Fitch CEO, If I ever meet you at a party, don't stand close to me. Your veneers are blinding & could take down a G6... and lastly Dear CEO of Abercrombie & Fitch, arent you the same douche frog that ok'd THONGS for six y/o girls??"
@kirstiealley: "every day there is a theme.. I live a themed life...obviously today the theme is douche frogs become CEO's for A&F."
@kirstiealley: "I don't care what size people wear. I DO care about their health and quality of life. Support Organic Farmers. BUY Organic... I don't care if A&F sells above size 10. The point is their CEO took a stand against the "coolness" of "above size 10 kids" #standdownCEO."
She then took a jab at Jodi Arias, the girl recently found guilty of stabbing her boyfriend to death back in 2008:
@kirstiealley: "Dear Jodi Arias, I hope you get your death row wish. Dreams can come true.:) Love, Every other woman who has not stabbed her man 37 times."
@kirstiealley: "omg I just realized there are Jodi Arias FANS out there...sorta takes the shine off the people who love MY work..."
And she threw these in for good measure...
@kirstiealley: "Ariel Castro'a defense attorney wants a change of venue to insure he gets a fair trial. Might I suggest my brother's shed in Benton Kansas?"
@kirstiealley: "Dear GMA, my name is pronounced Kirstie like thirsty...NOT Keerstie like Theersty ..jeez."
@kirstiealley: "I must go punish myself for my dirty talk....by making out with someone who is clean talking...I'll report back later ;)."
She finally wrapped up with:
@kirstiealley: "I'm done being controversial for the next two weeks. It wears me out. Must find an entrance into Candyland and hang out for a while."
@kirstiealley: "now that I've stopped being controversial, I find myself yearning for controversy."
What do fans think... amusing, or just downright annoying?