"I'm Set" the new music video from Goodie Mob's upcoming album Age Against The Machine is... interesting to say the least. Cee-lo and co. are surrounded by typical rap luxury (and appear to have superpowers) but the track and video are regularly interrupted crossed-signal style with images of evil and danger.
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The video cuts back and forth between shots of snakes, hyenas, missles, riots and police and the Mob in fancy clothes on gold-plated thrones. The song (what we can hear of it) seems to be the same horn-filled funk we would expect from the group.
Now, a music video that juxtaposed living large with images of death and destruction would be thought-provoking enough on its own, but the fact that the music cuts out every time the video leaves Goodie Mob means that "I'm Set" doesn't even function as a music video, so whatever point Goodie Mob was trying to make, clearly they thought it was more important than a new rap song (which may, in fact, be the point).
Watch "I'm Set" below:
Age Against The Machine drops August 27, presumably with a full, uninterrupted version of "I'm Set."