WWE has reportedly begun discussing some early creative plans for WrestleMania 30 and the talks hinge on The Rock's potential participation at the event.
The Wrestling Observer reports that WWE officials believe at the moment that The Rock will not be a part of WrestleMania 30. If he does return, though, then WWE plans to pit him against Brock Lesnar at the Showcase of the Immortals.
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If that happens, then The Undertaker would put his undefeated WrestleMania streak on the line against Ryback. The storyline would have Paul Heyman bring a large, physical specimen of a wrestler to challenge The Phenom's streak and do what CM Punk could not at WrestleMania 29.
This plan hinges on The Rock's participation at WrestleMania 30, but it also depends on the success of the current Heyman-Ryback partnership. If all the pieces fall into place and the aforementioned matches take place, then WWE has reportedly considered Ryback to end the streak.
If The Rock does not work WrestleMania, then Lesnar would face The Undertaker. In that scenario, Ryback's opponent is unknown at the moment.
Furthermore, The Wrestling Observer reports that Jim Ross, who recently parted ways with WWE, could be back with the company by WrestleMania 30 next year. Ross could continue to do side projects for WWE, such as DVD commentaries and interviews, according to the report. He continued a project for the WWE Topps cards deal shortly after he and the company split.
One source states that JR's relationship with WWE has been shaky since WrestleMania 29 and the incident at the WWE 2K14 panel was just a way for WWE to sever ties with him.
The report further states that Vince McMahon and JR have always had friction because JR would speak his mind when he had a problem with something, and McMahon does not like to have his decisions questioned or criticized.