Lori Greiner, an entrepreneur and "shark" on ABC's Shark Tank is no stranger to what it takes for a brand to be successful. After yesterday's Super Bowl, she went to The Hollywood Reporter to reveal which ones she thought worked and which ones missed the mark.
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She started by explaining that what she thinks makes an advertisement impactful is when it can somehow hit an emotional spot in the viewer, whether that be with humor, pulling heart strings or just something really visually impressive.
One of her favorites included the Cheerios ad with little Gracie. The ad features a father explaining to his young, and very adorable, daughter that soon she will have a new little brother and she negotiates that she will also need a new puppy.
"I LOVED this one!" Greiner wrote. "Simple and clear, and it shows how the show Shark Tank is impacting even young girls and boys and advertising today. Gracie is one tough and very clever 8-year-old negotiator!
She also thought the M&M's "Russian Mob" commercial was a hit and the GoDaddy "Puppet Master" ad.
The "Doberhuahua" ad for Audi was not one of her favorites. "It left me with a disturbing image imprinted on my brain, for the dog was just not appealing," she explained. "The Audi message at the end was overwhelmed by that. Sorry, I know they spent a lot of money on this. Maybe all of us talking about it afterwards as a "dog" will be what gets them the big impact. Could they be that genius??"
Greiner also didn't like the Chevy "Romance" ad with the bull. "Didn't like the message or the bull," she wrote. "Didn't connect with it and I don't think it would drive people to want to buy a Chevy."
For being an expert in branding, her opinion holds some weight. Check out the Cheerios and and Chevy Super Bowl ads below.
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