Superstar DJ Avicii opens up his "Ultra" exclusive pop-up hotel, "The Avicii Hotel," to coincide with Ultra Music Festival in Miami. As Miami New Times reports, between Friday, March 15, and Monday, March 25, the "Levels" DJ will take over the Marlin Hotel in Miami Beach on 12th Street and Collins Avenue.
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The entire hotel will be redesigned and branded by the EDM star and his management company, run by Ash Pournouri, reveals Vibe.
"What we do every year in Miami for Ultra week has become sort of an EDM happening of its own," Avicii's manager, Ash Pournouri, said in an interview with Billboard. "Every year we try to break boundaries and do it bigger and better, and this year's no different."
With every hotel in South Florida vying for a piece of Ultra's annual $79 million economic influx, only one can bill itself as the ultimate "Avicii experience" and promise "benefits that no other hotel will be able to give its customers" that week, such as complimentary Ultra VIP passes.
As noted on the Avicii Hotel Website, the room packages vary according to "Levels" and the Swedish-native Tim Berg's biggest EDM hits:
"Blessed" package: entry-level, three-night stay for $550 to $780 per night (includes Avicii gift bag worth $400)
"Superlove" package: second-level, five-night stay for $540 to $765 per night ($650 gift bag plus personal invite to Avicii private party)
"Le7els" package: third-level, seven-night stay $530 to $740 per night ($1000 gift bag & complimentary Ultra passes plus private party)
"Bromance" package: Ultra experience for "the love you seek and more"; ten-night stay $525 to $730 per night ($1700 gift bag & VIP Ultra tickets plus private party).
No matter which package you choose, you "could be the one" staying in the Avicii Hotel, which guarantees the most epic accommodations ever seen by Ultra Music Festival, Winter Music Conference, and Miami Music Week, notes Miami New Times, including an opportunity to shower with Avicii from Avicii-brand bar soap to Avicii terry-cloth bathrobes.
Exclusive access describes this unique hotel experience beat by beat:
Walking down Collins Avenue you hear Avicii beats from blocks away, and the beautiful Avicii street team swarm the block passing out ice cream and Avicii memorabilia. For the next ten days the hotel will be partaking in Miami's Ultra Music Festival celebration and will be hosting special Avicii themed accommodations for fans. The Marlin Hotel was completely re-branded from floor to ceiling and proved to be the place to be this year for Ultra Music Festival. Visitors can enjoy Avicii cocktails while they enjoy their favorite Avicii beats in the lobby. Even the rooms are packed with Avicii swag to keep festival goers fresh for the week; The closet filled with Avicii shirts and flops for daytime wear, and Avicii's favorite boxer style robe and slippers to lounge in the evening.
"A hotel will be hard to beat," Pournouri admits thinking about next year. "But the challenge is half the fun."
Don't miss out on the ultra Miami Music experience at Aviici's pop-up hotel, which is forming a "silhouette" on Collins Ave like no other!